Dealers that want targeted marketing campaigns face critical challenges in collecting, managing, and interpreting data. Forced to piece together data from a variety of sources, it can be difficult to interpret whether a campaign is successful or if resources were well-spent. This lack of sophistication in collecting and accessing data results in not only poor […]
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Message from CEO, Shawn Burst
DirectMail.io | COVID-19 Update
5 Reasons You Need Landing Pages
Enticing visitors to your website isn’t enough. You need your website to work hard for you, greeting visitors with the information or motivation they need to move forward in their engagement in the buying cycle. Landing pages are the link between the ad that your visitor clicked on and entry into your website, fostering further […]
Social Media: Get the Most Power From Your Post
You know you need to invest in social media marketing, but how do you decide which platform, which format, and what content to use? Getting more familiar with your platforms and the types of factors you should keep in mind when posting is a good start. Take a look at these tips for creating a […]
All-in-One Marketing Platform – DirectMail.io vs Hatchbuck
What are the advantages of the DirectMail.io’s all-in-one marketing platform vs Hatchbuck The All-in-One Marketing Platform by DirectMail.io helps companies across the country. “At the same time, they help boost marketing results in various ways. We recommend a detailed comparison between two leading contenders that you may be considering: DirectMail.io vs Hatchbuck.” DirectMail.io can propel […]
How Much Should You Spend On Marketing?
When it comes to budgeting, marketing may top the list for the most difficult. How much should you spend? If you’re a bigger company, should you spend a higher percentage of your budget, or does it have more to do with the goals you’re trying to accomplish?
The One Thing Your Marketing Strategy Is Missing
Your presentation for the C-suite goes something like this: “Our leads are really up, and so are visitors to our website, so we can expect some promising growth in the next quarter.” When executives ask for details about where those leads are coming from, the tension is thick in the room. You don’t know, exactly. […]
Mardi Gras | The ultimate creative marketing hub…
Mardi Gras seen through the eyes of a marketing guy… Part of why I think DirectMail.io is such a powerful agency is because of our culture. Part of that culture is the fact that most of us are local to Louisiana, and we’ve experienced Mardi Gras since we were kids. If you’ve never experienced Mardi […]
Marketing Technology in 2020: New Trends and Potential Pitfalls
Is your marketing company staying up with the latest trends? The last decade has upended how marketing gets done. From direct mail to email newsletters, from commercials to content, from telemarketing to social media, the shift from mainly traditional marketing to more digital channels has completely changed how companies make a connection with target markets. […]
SMS: A Text Voters Can’t Resist
Short message service (SMS) burst onto the political scene in 2012, equipping Barack Obama’s campaign so handily that it nearly edged Joe Biden out for Vice President.
