If you were able to catch the season opener of The Profit on November 5th, you saw how Marcus Lemonis worked with Dante’s Italian Cuisine in New Jersey. It was such a heartwarming story about how Marcus chose to help them get their business rolling without investing but instead giving. Not only did he provide them […]
Author Archives: Mike Paine
DirectMail.io Listed as One of the Hot Companies for Print and Mail Solutions
The All-in-One Direct Marketing Platform is proving to be an asset to agencies and printers across the country. On the eve of launching our small business solution, there is a buzz in the marketing space stating that DirectMail.io is one of the hottest companies for printers and mail solutions. DirectMail.io is an all-in-one marketing platform […]
Voice response direct mail is the marketing of the future.
“Alexa, launch my direct mail campaign!” Powerful new technology integrates Amazon Alexa and Google Assistant to allow consumers to respond to direct mail marketing with voice response. Voice technology is growing in popularity. According to Statisica, installed home voice devices have increased from 20 million units to 76 million in 2 short years. And with […]
The Ultimate Automated Marketing Strategy
What exactly is marketing automation, and how important is it? According to invespcro, companies using marketing automation are reporting 80% more leads and 77% better conversion rates. That’s impressive all-day-long in my book. But honestly, if you have a good automated strategy, you’ll produce more leads because you’ll be more consistent with your follow up, […]
Top 5 Best Strategies to Win at Printing
Ready to win at printing? The printing industry is very competitive. We’ve had the pleasure to work with several printers for the last 20 years and have discovered some of the industry’s best kept secrets that allow them to continually win at printing. We found five common traits within our most successful printing partners. Be […]
Easiest ways to add mobile to your marketing mix
Mobile in marketing is the leading way to access and engage with customers immediately. Any time you can land in a customer’s hand (literally), you have an opportunity to engage. But, is there a best way? Here’s a few things we know work. Think of Mobile as an inbound channel. From your marketing outbound channels […]
Comprehensive Reporting
Tracking your marketing, analyzing results and performance, and understanding the customer cycle is vital for Marketing managers to continuously create messaging that starts conversations and leads to sales. Sounds easy, but most businesses report gathering results from multiple sources is tiresome and rarely comprehensive. It can feel like a science, because it is. Having a […]
Custom Audiences Made Easy
The customer is the heart of all that happens in today’s marketing. Knowing who your customer is, understanding their behaviors and preferences, and tracking how they like to interact with your marketing efforts is fundamental in increasing ROI. No matter how much time you spend on your strategy, unless you have your customer identified, company […]
Do You Know Your Most Productive Marketing Mix?
One of the most common questions we encounter is what channels to use in a marketing campaign. With so many channels available in one place do you use them all? Do you pick a few? Most businesses have used multiple channels in a campaign, but what’s new is the simplicity of using them all from […]
One Companies Walk Down Memory Lane – the Victories and Fails
The greatest successes are often preceded by a steady pace of small victories and failures. Some of us might even have collected some really big failures. Together they add up to great success when all are accounted for, learned from and built upon. In reality, failure is subjective. Is it really a fail if we […]
