In order to successfully engage in seasonal marketing, you have to begin with accurate data. Seasonal marketing doesn’t have to revolve around Christmas; choose a holiday that fits your brand.
Let’s Talk About Seasonal Marketing

In order to successfully engage in seasonal marketing, you have to begin with accurate data. Seasonal marketing doesn’t have to revolve around Christmas; choose a holiday that fits your brand.
Holiday sales are always a way to gauge how the economy is faring. When sales fall far below projections, we hurry to analyze what factors caused a lackluster showing at the registers. But when a pandemic is in the mix, consumer spending habits become even more of a guessing game.