Ninety-seven percent of consumers say that companies that implement their feedback are likely to see a related increase in their loyalty to that company. In other words, surveys are not ultimately for you; they’re for your customers. If you’ve been thinking about surveying your customers, but haven’t received the push you need to move forward, […]
Tag Archives: Data
The One Thing Your Marketing Strategy Is Missing
Your presentation for the C-suite goes something like this: “Our leads are really up, and so are visitors to our website, so we can expect some promising growth in the next quarter.” When executives ask for details about where those leads are coming from, the tension is thick in the room. You don’t know, exactly. […]
