Mardi Gras seen through the eyes of a marketing guy… Part of why I think DirectMail.io is such a powerful agency is because of our culture. Part of that culture is the fact that most of us are local to Louisiana, and we’ve experienced Mardi Gras since we were kids. If you’ve never experienced Mardi […]
Author Archives: Anees Mueller
Marketing Technology in 2020: New Trends and Potential Pitfalls
Is your marketing company staying up with the latest trends? The last decade has upended how marketing gets done. From direct mail to email newsletters, from commercials to content, from telemarketing to social media, the shift from mainly traditional marketing to more digital channels has completely changed how companies make a connection with target markets. […]
SMS: A Text Voters Can’t Resist
Short message service (SMS) burst onto the political scene in 2012, equipping Barack Obama’s campaign so handily that it nearly edged Joe Biden out for Vice President.
5 Top Benefits of Marketing Automation
Marketing automation. It sounds like something fancy for big companies, but it’s really a valuable tool for companies of all sizes that want to drive leads while improving efficiency. It may be most critical for small businesses, where a team is often spinning a lot of plates and wondering how they’ll ever get a moment […]
Marketing to a New Generation of Consumers
Marketing to a New Generation of Consumers. It sounds like something fancy for big companies, but it’s really a valuable tool for companies of all sizes that want to drive leads while improving efficiency. It may be most critical for small businesses, where a team is often spinning a lot of plates and wondering how […]
