News – DirectMail.io

Research the benefits of DirectMail.io to Mailchimp

What are the benefits for businesses to use DirectMail.io vs Mailchimp?   Businesses around the country use DirectMail.io for it’s outstanding all-in-one platform Do you want to grow your business to the next level?  An easy to use all-in-one platform is key to a business. growth, success and how much time employee spend on the […]

The Psychology of DirectMail.io’s Direct Response Platform

8/21/09 DirectMail.io’s Personalized-Gift-Card-Like Coupons Avoid Coupon Stigma The DirectMail.io Platform sees higher-than-normal redemption rates because both its offline and online distribution methods avoid “coupon stigma”, a psychologically validated phenomenon that partially explains the generally low usage rates of coupons (e.g. less than 2 percent in the United States1). A 2008 Journal of Consumer Research study2 […]