Print isn’t dead and neither is turning a profit with print. Is Print dead? 100% No. Is it reserved for select businesses and budgets? Depends on your perspective. We don’t believe so. Will rising cost of postage mean less direct mail? It will surely have an impact, but won’t remove it as a powerful marketing […]
Author Archives: Mike Paine
Are CMO’s a thing of the past?
The digital transformation has brought in a wave of new apps, tools, systems, and tracking that has caused a major shift for traditional marketers. The learning curve grace has ended as the new standard of accountable, growth based marketing is here. Emerging with this new focus and term, growth marketing, has come a new role […]
Influencer Marketing Tips from Big Brands
Adding influencers to your marketing campaign is a great way to let third parties who already have a following help you expand your reach and following. Partnerships and Co-op work can be mutually beneficial and humanize your product/service. If you’re new to venturing down this path, here’s a few tips to get you started. Identify […]
