DirectMail.io is an all-in-one platform. While it meets your SMS text messaging needs, its benefits extend to seven other channels. For example, through this platform, you can connect with your supporters through email messages, direct mail and other methods. For SMS marketing for political campaigns as well as for other marketing efforts, your campaign must be using a clean, robust data list. Managing a data list involves scrubbing it, appending it and more. This platform meets all of your campaign’s data management needs. This means that your campaign staff members can focus on other important tasks without sacrificing the quality of the messages being sent or the results that your marketing campaigns can produce.
This platform supports back-and-forth text message communication with your supporters, which enables your campaign to make personal connections. In addition, the platform generates extensive analytic reports that support viewing from multiple angles as well as drill-down analysis. You will be able to see the exact responses that your campaigns generated, such as the percentage of individuals who responded to survey questions and how many questions they answered. You can also see how many supporters responded directly to the text message, visit your landing page and more.
As an all-in-one solution, this platform enables you to take advantage of data management and analytics across other types of campaigns. This includes direct mail, email, voice communication and more. Through this approach, you can conveniently touch your supporters in various ways to improve the results of your campaign and to maintain a steady level of awareness.