Whether your business is serving Mandeville Denver Oklahoma City and the nation or if you are focusing on a much smaller market segment, you need to know how these two service providers facilitate the direct mail experience. With the first platform, you have incredible freedom to create your pieces using templates and robust yet easy-to-use design features. You can also use form fields and merge functions to personalize pieces, such as with the recipient’s name. This platform handles all of the printing and mailing on your behalf, and it supports brochures, postcards, letters and other mail formats.
The alternative has design services available, but you will hand over the design to a professional rather than have the freedom to customize the pieces to your exact specifications. You will be able to choose between sending your pieces to a targeted group or to a broad group through a door-to-door mailing.
After each campaign, you need to analyze the results to determine how cost-effective your campaign was, what your return on investment was and how you can improve your efforts going forward. Through your comparison of DirectMail.io vs Postcard Pros, you will see that the first service provider has numerous built-in options for tracking data. For example, your mailers can drive traffic to a landing page, to a phone number using a specific code or even to an SMS number with 2-way communication enabled. It monitors all responses and effortlessly pulls together all of the data into easy-to-read reports. The analysis can be tailored to fit your specific needs through different views.
The other platform has some analytics as well, as these are available for a sizable additional fee. These services include mail tracking, analytics, call tracking, call recording and more.
Both of these platforms enable you to connect with your target audience in other ways beyond on-demand direct mail. For example, the first platform facilitates email campaigns, social media marketing, 2-way texting, voice campaigns and other efforts. Postcard Pros, on the other hand, offers printing services for banners, folders, letterheads, yard signs and other materials. It also has a few digital ad services.
Whether your business is serving Mandeville Denver Oklahoma City and the nation as a whole, or you are serving a smaller target audience, DirectMail.io offers the full range of direct marketing services that will truly benefit your business. Rather than focusing on printing and related services like Postcard Pros does, this platform covers all of the bases for a complete direct marketing campaign.