From list to mailbox to attribution — every step under one login. The platform handles the plumbing so your team stays in control of the work that moves the needle.
Production, postal, omni-channel, automation, and attribution — every tool your team needs to run direct mail end-to-end, in-house.
DirectMail.io works two ways: route campaigns through your existing print partner, or use the DirectMail.io national network of vetted shops. Both flow through the same platform — same workflow, same dashboards, same attribution.
Already have a print partner? Connect them in. Their press, their pricing, your team’s workflow. The platform handles list, design, postal, and attribution the same way regardless of where the job prints.
Don’t have a print partner, or want to switch? Pick from the DirectMail.io national network of vetted commercial printers. The platform handles the introduction and the onboarding.
Whichever printer you choose, the campaign runs the same way in the platform: same dashboards, same automation, same attribution. Switching printers later doesn’t change the workflow.
We’re upfront about both options. No hidden margin on outside printers, no pressure to use the network. You see what each job costs and where it’s printing.
We make it easier than ever to set up and run an effective omni-channel campaign. One list, every channel, the same attribution. Set it up once; the platform runs the sequence on every drop after that.
Same mailing list pushed to Meta, Google, and retargeting. The audience sees the brand before the mail lands.
Meta · Google · RetargetingThe real USPS scan event triggers email. Inbox and mailbox co-land the same day — a sequence digital-only stacks cannot replicate.
USPS scan → EmailUSPS emails recipients a digest with a grayscale image of the mail piece arriving that day. 63.9% open rate. Native USPS channel, no opt-in needed.
USPS · Email previewInformed Visibility confirms delivery per piece. Dynamic QR scans, landing-page hits, and call tracking flow into the dashboard live.
Mail · QR · DashboardSMS to consented recipients, retargeting to non-responders, identity-resolution mail to anonymous web visitors. Same list, same platform, same attribution.
SMS · Meta · IDRYour team uploads brand assets, builds templates, and locks the elements that shouldn’t change. The platform enforces those locks across every campaign — print, landing page, email, SMS. Brand control stays in your team’s hands; the platform makes it scale.
Logos, colors, typography, approved imagery — your team uploads what's on-brand and what isn't. The platform stores it; your team owns it.
Your team builds templates for print, landing page, email, and SMS — then locks the elements that shouldn't change. The platform enforces what your team locked.
1:1 personalization inside your locked templates. Names, addresses, product imagery — variable fields render per record without breaking the lock your team set.
Configure routing for legal, brand, and senior approvers. Audit trail per campaign so your team can prove who approved what.
One brand, one account, one source of truth. No sub-accounts, no multi-tenant complexity.
Print, landing page, email, and SMS — one editor experience your team uses to build templates and run campaigns.
USPS scan triggers, new-mover triggers, birthday and event triggers, cart abandonment, and multi-touch drip sequences — all native, all recurring. Your team sets them up in the first quarter; the program runs in the background for years.
Email or SMS fired on the real USPS last-scan event.
Daily new-mover data, auto-targeted drops in your service areas.
CRM-driven sends for anniversaries, purchase dates, lifecycle events.
Web behavior triggers a physical mailer the recipient holds in hand.
Coordinated across mail, email, SMS, and social. Set once, runs automatically.
The three reasons in-house brand teams switch to DirectMail.io and stop looking.
Your team focuses on creative, data, and strategy — work that needs brand expertise. We absorb production, postal, and channel orchestration — work that doesn't.
Headcount stays creativeReal-time dashboards tied to revenue. The CMO sees one source of truth. No spreadsheet reconciliation, no vendor finger-pointing.
Attribution your CFO trustsMail compounds with email, SMS, paid social, and retargeting on the same audience — without the integration tax of stitching five vendors.
Omni-channel by defaultThe short versions. For specifics about your brand structure or compliance environment, book a demo — we'll answer live.
DirectMail.io is the infrastructure layer underneath your in-house team. Your designers handle creative, your data team handles audience, your strategists handle offers and timing — and DirectMail.io handles everything else: production through a nationwide print network, the full USPS-certified postal stack (NCOA, CASS, Presort, Drop Ship, Commingle, IMb, Informed Delivery, Informed Visibility), omni-channel orchestration (email, SMS, Meta, dynamic QR, identity-resolution retargeting), automation triggers (USPS scan, new-mover, birthday, CRM events), and attribution back to revenue. One platform, one login, one source of truth for the CMO.
Both share the same core platform — the same postal stack, the same omni-channel, the same automation. The difference is structural. The Agencies solution adds white-label, sub-accounts per client, branded client portals, custom domain support, and reseller pricing — built for agencies running campaigns for many clients. The Brands solution is single-tenant: one brand, one account, no sub-accounts, no white-label complexity. The architecture matches the org chart.
You choose. Bring your own print partner and connect them into the platform — their press, their pricing, your team's workflow. Or use the DirectMail.io national network of vetted commercial printers if you don't have a partner or want to switch. Or skip printing in the platform entirely and use the data, postal, omni-channel, and attribution features alone. Whichever path you choose, the campaign workflow is identical: same dashboards, same automation, same attribution. Switching production approaches later doesn't change the workflow.
You bring your own. The Brands solution assumes you have an in-house design and data team — that is the audience the page is built for. The platform provides the editors and tools (variable data fields, variable imaging, drag-and-drop layout) so your team works inside one environment, but the creative and audience strategy stay with you. If you need creative or data services as well, DirectMail.io offers those through partners.
Every channel reports back into a single dashboard tied to each recipient record. Mail tracking via Informed Visibility, dynamic QR scans, landing-page conversions, email opens and clicks, SMS responses, and identity-resolution events all flow to one source of truth. Cost-per-acquisition, cost-per-lead, and revenue-per-recipient roll up campaign by campaign. Exports go to your BI tool via API or SFTP — SOC 2 Type 2 certified.
Yes. The platform supports SFTP for scheduled list transfers, a full REST API for programmatic control, and webhooks that fire on campaign lifecycle events. Common integrations include Salesforce, HubSpot, Snowflake, Looker, Tableau, and Power BI. The platform replaces the ten direct-mail-specific tools your team would otherwise stitch together — not the broader marketing stack.
Most brands are running their first campaign inside a week. Onboarding covers brand identity setup (logos, colors, typography, approved imagery), CRM and data integrations, approval-workflow routing, and your team's training session. Templates are pre-built for new-mover, birthday, post-purchase, reactivation, and scan-trigger sequences — your team picks the ones that fit and applies the brand preset.
Yes. The platform is SOC 2 Type 2 certified, supports HIPAA-compliant workflows for healthcare brands (with a Business Associate Agreement), and integrates with the data-governance constraints typical of financial services and insurance. Approval-workflow routing, audit logging, and per-account access controls are native. Talk to us about specific compliance requirements during the demo.
Bring a campaign you’d run next quarter. We’ll show you how it sets up, ships, attributes, and recurs — on your own list, not a sandbox.