More efficient
One login replaces ten. Pre-built templates replace custom quotes. One campaign setup serves every channel, every client.
10 → 1 tools replaced
For direct mail agencies
The direct mail agency.
The direct mail agency.
In a box.
Win more business. Make more money. Eliminate churn.
Your clients never see us.
DirectMail.io runs under your brand end-to-end. Sub-accounts for each client, your agency logo, your custom domain. Clients log in to your portal — not ours.
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Branded client portals
Your logo, your colors, your domain. Clients log into your brand, not ours.
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Sub-accounts per client
Each client gets their own workspace. Usage, lists, and reporting stay separated.
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Custom domain support
Run the platform on clients.youragency.com. DirectMail.io never appears.
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Role-based access
Agency admins, account managers, and client users — each with the right scope.
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White-labeled reports
PDF, email, and dashboard reports go out under your agency brand.
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Reseller pricing
Buy wholesale, resell at your margin. The platform stays invisible to the client.
Bring your own printer. Use ours. Or skip printing entirely.
Your agency. Your call. Connect your existing print partner, plug into the DirectMail.io national network, or skip printing altogether and run only the data, postal, omni-channel, and attribution features. The platform doesn’t lock you into a production model.
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Bring your own printer
Already have a print partner you trust? Connect them in. Their press, their pricing, your agency’s workflow. The platform handles list, design, postal, and attribution the same way regardless of where the job prints.
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Or use our national network
Don’t have a print partner, or want to switch? Pick from the DirectMail.io national network of vetted commercial printers. We handle the introduction and the onboarding.
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Or skip printing altogether
Some agencies use the platform purely for data hygiene, postal automation, omni-channel orchestration, and attribution — and run print elsewhere or not at all. That works too. Use as much or as little of the stack as fits your workflow.
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Same workflow either way
Whichever path you choose, the campaign runs the same way in the platform: same dashboards, same automation, same attribution. Switching production approaches later doesn’t change the workflow, the data, or the client experience.
Optimize campaign performance — add digital and social to the mail.
One campaign, every channel, one client list. Mail is the anchor; email, SMS, social, and retargeting wrap around it — same triggers, same dashboard, same attribution. Set it up once per client; the platform runs the sequence on every drop after that.
- 01 7 days before drop
Digital + social prime
The same client mailing list pushed to Meta and display retargeting. The audience sees the brand before the mail piece arrives.
Meta · Display · Retargeting - 02 Day of USPS last scan
Email auto-fires
The real USPS scan event triggers email and SMS. Inbox, text, and mailbox co-land the same day — a sequence digital-only stacks cannot replicate.
USPS scan → Email · SMS - 03 Morning of delivery
Informed Delivery preview
USPS emails recipients a digest with a grayscale image of the mail piece arriving that day. 63.9% open rate. Native USPS channel, no opt-in needed.
USPS · Email preview - 04 Mail lands
Physical piece arrives
Informed Visibility confirms delivery per piece in the dashboard. Dynamic QR scans, landing-page hits, and call tracking flow in live.
Mail · QR · Dashboard - 05 Days after
Follow-up sequence
SMS to consented recipients, retargeting to non-responders, identity-resolution mail to anonymous web visitors. Same list, same platform, attribution per client.
SMS · Meta · IDR
135% Personalized mail response lift Marketing Sherpa
280% Multichannel purchase lift McKinsey
63.9% Informed Delivery open rate USPS
50% Anonymous retargeting lift DirectMail.io
Pre-built templates. Clone, brand, launch.
Templates across every vertical — mail, email, landing page, SMS, and trigger sequences all bundled. Start from a proven play, drop in the client’s data, launch the same day. No more quoting custom builds from scratch.
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Pre-built campaign templates
Every major vertical. Clone, brand, and launch — no custom build required.
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Full campaign packs
Mail + email + SMS + landing page + follow-up sequence as one unit.
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Trigger sequences included
New-mover, birthday, USPS scan, and drip flows prebuilt and ready.
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Drag-and-drop editors
Mail piece, landing page, and email — one editor experience across all three.
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Branded client presets
Set your client brand once. Every template renders in their colors and logo.
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One-click clone-and-launch
Start from any template. Point at the list. Launch same-day.
Triggered campaigns. Set once, run forever.
Set up once per client. Runs automatically on their calendar. USPS scan triggers, new-mover triggers, birthday/event triggers, drip sequences, and anonymous visitor identity resolution — all native.
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USPS scan triggers
Email or SMS fired on the real USPS last-scan event.
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New-mover triggers
Fresh new-mover data, auto-targeted drops on a recurring schedule.
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Birthday + event triggers
CRM-driven sends for anniversaries, purchase dates, and lifecycle events.
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Multi-touch drip sequences
Coordinated across mail, email, SMS, and social. Set once, runs automatically.
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Anonymous visitor ID
Pixel identifies high-intent web visitors and triggers direct mail to them.
More efficient. More profitable. Stickier clients.
The three reasons agencies switch to DirectMail.io and stop looking.
More profitable
Reseller pricing keeps the margin with your agency. No integration costs to maintain. No cross-platform debugging eats your team's hours.
Margin stays yoursStickier clients
Omni-channel results clients cannot get elsewhere. Attribution they can show their boss. Better results = longer retention.
Retention by performanceQuestions agencies ask first.
The short versions. For anything specific to your client book, book a demo — we'll answer live.
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What makes DirectMail.io an agency-friendly direct mail platform?
DirectMail.io is a white-label direct mail platform built for agencies. Sub-accounts let each client log into a branded workspace, so the platform appears to be your agency's own software. Pre-built campaign templates across every vertical mean new client launches take hours, not weeks. The full postal stack (NCOA, CASS, presort, drop ship, commingle, Informed Delivery, Informed Visibility) plus omni-channel (email, SMS, Meta, dynamic QR, retargeting) and attribution are all native — no integrations to stitch together.
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How does white-labeling work? Do our clients ever see DirectMail.io branding?
No. Clients never see DirectMail.io branding. You set your agency logo, colors, and domain once — every sub-account, dashboard, and report renders under your brand. Clients log in at clients.youragency.com (or any subdomain you set). Emails, PDFs, and embedded widgets also carry your agency name.
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How do sub-accounts work for agencies?
Every client gets their own isolated workspace inside your agency account. Lists, campaigns, branding, and reporting stay separate per client. You get an agency-wide dashboard to manage all clients and move resources between them. Role-based access lets you invite client users with scoped permissions (view-only, approval-only, full editor, etc.).
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What is included in the Reseller plan?
The Reseller plan is DirectMail.io's agency plan. It includes unlimited sub-accounts, white-label branding, custom domain support, pre-built campaign templates, the full omni-channel and postal stack, automation triggers, and attribution. Pricing is wholesale based on volume, so you keep the margin when you resell to clients. Book a demo for exact pricing based on your client book and send volume.
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How do pre-built templates work across verticals?
DirectMail.io ships with campaign templates across every major vertical — real estate, home services, healthcare, automotive, financial services, franchise, and more. Each template includes the mail piece, matching email, landing page, SMS copy, and a trigger sequence. You clone a template, apply the client's branding preset, point it at their list, and launch same-day.
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Can we keep our existing agency tools (CRM, analytics, PM) alongside DirectMail.io?
Yes. DirectMail.io integrates via SFTP, REST API, and webhooks (SOC 2 Type 2 certified). You can pipe campaign events into your CRM, sync leads back, trigger mail from CRM events, and export attribution data to whatever BI or analytics tool you already use. You do not have to replace anything — DirectMail.io replaces the ten direct-mail-specific platforms, not your agency stack.
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How long does onboarding take for a new client?
Most new client launches happen in days, not weeks. Onboarding a new agency typically takes a week to set up branding, custom domain, and initial templates. Onboarding a new client under an existing agency account takes hours — clone a template, set the client brand preset, upload or connect the list, and launch.
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How does the DirectMail.io print network work for agencies?
You choose. Bring your own print partner and connect them into the platform — their press, their pricing, your agency's workflow. Or pick from the DirectMail.io national network of vetted commercial printers if you don't have a partner or want to switch. Or skip printing in the platform entirely and use only the data hygiene, postal automation, omni-channel orchestration, and attribution features. Whichever path you pick, the workflow inside the platform is identical, and switching later doesn't change the data, the dashboards, or your client experience.
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Can we run a single campaign that prints in multiple cities at once?
Yes. The network routes a single campaign to multiple printers based on the geographic distribution of the recipient list, so a campaign for a national client can print in five or ten cities simultaneously without the agency managing five or ten separate vendor relationships. One dashboard, one set of attribution data, one set of approvals.
See the agency-in-a-box in one demo.
Bring a client campaign you’d run. We’ll show you how it looks branded, templated, and set up for recurring sends.