by Anees Mueller
April 16, 2024We know that social media is the hot marketing source. Having your consumer share and add more buzz about the product or campaign giveaways. You could even hire a social media influencer to push your product. There are 3.5 Billion Social Media Users spending on average 3 hours of their day on Social Media. In the US alone, 68% of the population has a Facebook.
To be fair, social media marketing is hot, but you might find some colds spots.
Using Social Media ads is incredible useful and utilized by 73% of marketing experts. Rightfully so because 54% of consumers report using Social Media to research products. Still usually successful, these avenues for sharing can be expensive and not as reliable. Your client might be interested in winning your product for a full year but does not necessarily want the competition of all their friends list to be involved in the contest too! Causing them to not share your ad on purpose. A social media influencer might give you two lines in support and ten minutes later give your competitor two better lines.
Could There Be A Way To Make Social Media Ads Even Better?
We think social media has not been completely exploited for marketing purposes. To prove it, we had a bit of fun in the office that you can also incorporate in your next campaign!! We wanted to help out a local company become more successful with the Facebook Ad. Every employee was assigned their own personal source link. The challenge was whoever had the most leads by a certain day won.
The Competition.
Our office is competitive. Thankfully we all have our own laptops or it may have resulted in some scrapes, bruises and maybe a need for HR. The best part was there was no prize announced! Our business was not even the one who was going to benefit from a more successful campaign. Yet here we were posting to every mom group in the vicinity, random groups, for sale pages, and trying to recruit all our phone contacts to post the source code for us.
Success!!!
It worked! Our share source links combined together blew the Facebook ad out of the water. One of our employees, Katie tied the Facebook Ad for the most amount of leads. The business boomed the weekend that we launched the campaign. The employe who did win actually was given a signed LSU football by a very important Former Tiger Football Player.
Are You Up For A Challenge?
Your employees are right in front of you and love your product. They are your brand ambassadors. Feel free to keep your paid influencers and calls to share the post but during your next campaign, we challenge you to add an inner office competition. You might want to give an incentive if your company is not as competitive. Assign everyone a source link and let them show you how much they truly want that product to sell. You might even be able to see who really is and not so much a team player. Find out who your biggest Social Media Influencer is at the office and watch your Social Media campaign take off!
