by Renee CollieJanuary 21, 2019
"Hey, can you hear me? Yeah, you."
If you had used popular voice assistants, Alexa or Google Home then you would be able to engage with a marketing campaign in just a few words. It was only a matter of time that using a voice assistant on smartphones and in the home would create opportunities for marketers. Marketers have been closely monitoring Voice assistants and consumer behaviors in order to find its most seamless application. The new era of marketing has arrived and voice search is finding its place to early adopters.
According to a recent study on voice search by Bright Local, the following stats reveal a lot about the marketer’s potential ahead.
- 58% of consumers have used voice search to find local business information within the last year
- 46% of voice search users look for a local business daily
- Voice searchers are most likely to look for restaurants, grocery stores, and food delivery
- 27% visit the website of a local business after conducting a voice search
- 76% of smart home speaker users conduct local searches at least once a week—with 53% performing daily searches
Today’s customer, driven by gratification and ease of use, can now have a hand’s free engagement with brands and products and services. The options to provide customers with personalized experiences and the information they want to shorten the sales cycle has never been easier.
It’s a new form of customer engagement, but for the early adopters, they get to pave the way and capitalize on speaking with consumers and reaping the rewards of implementing innovative strategies.
Is anything easier than asking Siri or Alexa about a direct mail postcard you just received from your favorite store? Or making an appointment at a local dealership to test drive your new dream car? What about needing a service at local business and searching for prices?
Marketers are positioned with immense opportunity to use this new form of engagement and cater it to accomplish their marketing goals and objectives. Voice search is making it known it’s here to stay so unlocking its business to consumer potential is up for grabs to the smartest innovators.
Check out the DirectMail.io Voice Search case studies here to see how clients are using Voice search in all of their campaigns.